Analogue's Blog


A vous les ingénieurs commerciaux !

05 Feb 2006

A vous les ingénieurs commerciaux !

Messieurs les charlatans du référencement, bien joué =D

From what it looks like, the German websites of car maker BMW have been kicked out of the Google index. at this time has a PageRank of 0. [...] The reason for the ban is likely to be that the BMW websites have been caught employing a technique used by black-hat search engine optimizers: doorway pages.

In a nut-shell, Google’s guidelines go back to a single philosophy: webmasters should optimize for humans, not machines, because Google doesn’t like to be cheated.
The irony here is that is a highly inaccessible site right from the front-page: a JavaScript-only navigation prevents access by certain browsers, browser settings or media (such as handheld browsers), and it also prevents search bots from effectively crawling the site.
It might well be that BMW’s doorway pages were a reaction to the otherwise inaccessible site structure; needless to say, the worst possible reaction.

Avec plus d'actions dans ce genre, le web serait beaucoup plus utilisable. Bravo à Google qui, malgré sa taille, reste très humaine.